Supporting the farming industry

About the National Farm Research Unit

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016. During this time, we have conversed with tens of thousands of farmers about topics that matter. Our research studies enable us to gather information and build a detailed picture on farming issues and trends.

As part of our remit, we collect and communicate farmers' views and opinions on key farming issues to the wider industry. We also believe that this information should be fed back to farmers, so we send out regular newsletters which provide useful insight on topical subjects. If you would like to receive our newsletters, please click here to subscribe.

This valuable insight is only made possible with the collaboration of our large group of cooperative farmers. We are extremely grateful for your continued support.

Our team

Our experienced and knowledgeable team, who live and work in the countryside, care passionately about agriculture and the farming community.

Some of the NFRU team on a visit to a local farm

Your data is safe with us

We place the utmost importance on the security and privacy of data. Farmers have complete authority over the data they permission. These acts of sharing are controlled in a secure, professional environment.

"Our purpose is to connect up our industry so that we all have better information, better communication and better farms as a result."

Forbes Elworthy, Founder Map of Ag

If you would like to know more about NFRU or Map of Ag, please click here.

Follow @TheNFRU